Research On The Marketing Strategy Of Health Food Companies Under The New Situation

This paper takes the YZL health food company as an example, analyzes the internal and external factors of YZL company's health food, and then analyzes the SWOT, and finds the matching strategy.SO strategy: to promote the market opportunities, and the market opportunity to promote the development of the market opportunities,(2) WO strategy: for the establishment of the market opportunity to support policies on the promotion of the market opportunity, and the brand promotion;(4) WT strategy: to actively do the work, to develop the product market.(3) ST strategy: to develop the product. Cordyceps series is a pure natural concept, to create the enterprise differentiation of marketing, and strive to do a good job channels and marketing management, to further improve product quality.In short, YZL health food companies in determining the target market and target market strategy, but also a good marketing strategy implementation of security measures, specifically: to strengthen the marketing team building, strengthening the green marketing concept, the implementation of brand strategy, improve the marketing staff performance evaluation system and the implementation of strategic alliances. Hope to provide a reference for the health food industry in the new situation.