F Pharmaceutical Company In Yunnan Hypoglycemic Health Products Marking Plan

With the rapid development and innovation of social science and technology, the rapid economic growth, and rapid increase in people's living standard, people's health awareness are growing, the demand for health food has expanded each year. With rapid expansion of market capacity of health food, profits of health food companies expand further. Many companies come into the market in a short time because of the high profits of health food industry, cut-throat competition have occurred; with China's laws and regulations of the health food industry can not keep up the development of the industry, which leads to the lack of regulating of quality control for health food and provides the soil for fake and shoddy products. The consumers' interests are threatened growingly; the honesty of the entire health care industry are damaged, which hurt consumers' confidence. Consumers' needs is in decline in the short term. How to enhance people's health awareness, raise awareness of the health food products? How the Companies apply traditional marketing theory, marketing strategy, marketing model, modern marketing techniques to develop and nurture the health food market, establish the company's core competitiveness? The answers of that is the only way for sustainable development of the health food businesses. Through the marketing practice of F pharmaceutical company n Yunnan Province in this paper, the author made a research on the health enterprise marketing plan of health foods, providing the theory and practical references to health-food production enterprises.This paper made a deep analysis on market environment, market situation and characteristics of health and health-care foods; Combined with the success and failure cases of health food marketing business, with its marketing practice, the author applied consumer psychology, consumer behavior, marketing theory and other traditional analysis tools in F pharmaceutical company in Yunnan Province,through the company's market research, market positioning, market segmentation research in such areas,to sum up health food marketing lessons,to improve understanding of marketing theory, to familiar with the marketing operation, which provide practical reference for the health food enterprises' marketing in our country.Finally, through itspecific marketing practices in F pharmaceutical company in Yunnan, reviewing their marketing combination and innovative experiences, this paper predicted the trend of marketing development of health food, proposed developing prospect in marketing plan of health food as well.