Research On The Commercial Bank's Application Of Aggregate Payment Method In Xi'an

With the popularization of smart phones and the continuous upgrading of mobile networks,mobile Internet is more and more widely used.The payment scene keeps innovating,which makes mobile payment realize explosive growth with its mobility,convenience and timeliness.Mobile payment methods such as Alipay,WeChat payment,Baidu wallet,JD wallet and other scan code payments have appeared successively,and the fragmentation of the third-party payment market is obvious.The existing payment channels are unable to meet the fragmented demand of mobile payment,and there is no accommodation between bank account systems.Data and information are presented in a fragmented and vertical way.Due to the vertical characteristics of third-party payment accounts,data and information will always be one-sided and unitary.Aggregate payment is a new service mode that provides a variety of derivative services based on payment.The specific realization form of aggregate payment is to aggregate bank card quick payment,WeChat payment,AliPay,JD Wallet,Baidu Wallet and other mainstream payment channels into a two-dimensional code or terminal to realize acceptance of various payment channels.The development of aggregate payment business by commercial banks breaks the pattern that third-party companies monopolize the payment business,and forms the competition of payment market with multiple structures and service modes.Commercial banks have unique background advantages such as payment license,professional financial talents and strong professionalism in providing services.Its main business direction is to provide funds to merchants to pay settlement business.From the perspective of the whole payment industry,although the aggregate payment business is relatively single,it is only the beginning at present,and the future aggregate payment business provides a huge dividend and vision for commercial banks.Therefore,this paper selects the aggregate payment business of commercial bank in Xi 'an as a case study,analyzes the problems existing in its business promotion and application,and puts forward relevant Suggestions.First of all,the relevant literature on aggregate payment business at home and abroad is sorted out and summarized to grasp the latest development of the research on aggregate payment business.At the same time of combing the literature,we should constantly summarize the experience and apply it to the case analysis,so as to make the content analysis of this paper more convincing.In aggregation payment business of commercial bank analysis part.First this paper introduces the polymerization is specific payment business operational processes,and aggregation of commercial bank payment business development present situation,then through the payment with the bank of China xi 'an polymerization related staff interviews,popularized and applied understanding of commercial banks in Xi' an aggregate pay basic situation of the business,the business planning,product design,business problems and the four aspects: the characteristics of commercial banks.Then,a questionnaire survey was conducted on merchants in various regions of Xi' an to investigate the basic information of merchants in xi 'an,their understanding of the aggregate payment business of commercial banks and their business use experience.Through investigation and analysis,it is found that there are some problems in the operation of commercial banks' aggregate payment business,such as single scene,relatively single service,lack of competitiveness of products,and insufficient maintenance of merchants,and different access standards in the promotion process.In-depth analysis of the reasons is mainly due to the lack of business innovation ability,promotion is not professional and risk prevention and supervision mechanism is not sound.Therefore,in view of the above problems,the author mainly from the micro commercial banking business itself and the macro level of the central bank to put forward targeted recommendations.At the micro level,commercial banks should actively expand business scenarios,increase value-added services,increase investment in aggregate payment business,strengthen cooperation with merchants and third parties,train professional promotion and maintenance teams and financial talents,update and improve risk supervision mechanism according to market changes,etc.At the macro level,the state should increase its support for the aggregate payment industry,introduce relevant policies to improve the supervision mechanism of aggregate payment,encourage product innovation of aggregate payment business,and enhance the vitality of the aggregate payment market.