Study On The Scheme Of Aia Jiangsu Branch To Reduce Loss Of Insurance Agents

In today's society,every industry and company is desperate for talents.The brain drain is a problem for many companies.How to reduce the serious loss of talents is an important issue of enterprise management.As one of the world's top 500 companies,AIA attaches great importance to the retention and development of its insurance agents in the field of life insurance.In this paper,Based on the background of the serious loss of life insurance sales staff,this paper firstly investigates the negative impact of the loss of sales staff on the business and brand image of AIA Jiangsu branch.Then,I conducted in-depth interviews with the former employees to find out the main factors leading to the loss of insurance agents :(1)the immature insurance market and the lagging insurance awareness of customers;(2)the weak personality and ability of insurance agents;(2)the unstable salary and income;(3)the lack of adequate training.In addition,through the questionnaire analysis of the satisfaction of in-service insurance agents,we find out the retained health factors and incentive factors.Then according to the survey to find out the leaving reason for reduce the loss of the five strategies.One is the implementation of high standards,strict procedures for the recruitment of insurance agents;Second,the establishment of a systematic training system,so that insurance agents lifelong learning;Three is to build a superior insurance agents salary system;Fourth,set up the company's long-term development vision and values.Of course,AIA has invested a lot of money to ensure the strategy is implemented effectively.Finally,the paper also gives a positive outlook for the future development of life insurance industry.If AIA Jiangsu branch can well solve the problem of serious loss of insurance agents,it will surely reap more dividends in the development process of the life insurance industry from the growth stage to the maturity stage.