Research On Customer Managers' Demission And Countermeasures Of Gansu Branch Of Bank Of Communications

With the continuous development of China's financial system,the degree of banking marketability is higher than before,and the financial industry is facing with significant challenges.The situation of the state-owned commercial banks which the most important part of the financial industry is grim.In the past,the state-owned commercial banks take full use of special policies by our government to build businesses,but today,with the deep economic reform,the market play a decisive role in resources allocation,the advantages of state-owned commercial Banks are no longer obvious,and the homogenization trend of all banks is significant,and the development and competition are increasingly fierce.Competition includes many factors,including property scale,marketing share,banking business,development strategy,etc.,but the most important factor is the competition for talent.The customer managers play very important role in developing market,and are a crucial element of banking business line.They have the closest relationship with customers and are in charge of the customer resources directly.They have become a kind of badly-needed resources,and gradually become the hot competition between banks.At present,as the information is open,transparent,and spread quickly,the competitors in banking are more than before.What's more,the customer managers get a lot of pressure and negative emotions from their work,so the rate of customer managers demission is high,directly cause customer churn,it had a negative impact on the long-term development of Gansu branch of Bank of Communications.Therefore,in the hot competition for talents,how to retain excellent customer managers and reduce the demission rate of customer managers will be a prominent problem faced by Gansu branch of Bank of Communications during the transition of market economy.This paper takes the customer managers of Gansu branch of Bank of Communications as the research object,focuses on the reason and the coping strategy of customer managers' demission based on the relevant theories of employees' turnover.The structure of this paper as following: Firstly,the situation of customer managers' demission in Gansu branch of Bank of Communications,then thronging questionnaire and interview reveals the external factor evaluation,internal factor evaluation and personal factor of customer manager demission.Secondly,according to the relevant theories of employees' turnover and combined with the company development strategy,summarizes the principle of the corresponding countermeasures of customer manager demission,and the countermeasures follows:Improve the payment system,expand career development paths of customer managers,strengthen training system of customer managers,improve satisfaction of customer managers and increase mobility of customer managers within Banks.By researching on the customer managers' demission in Gansu branch of Bank of Communications,can help customer managers get more attention from bank executives.It also can improve the satisfaction of customer managers,fully excite them job enthusiasm,and stabilize another staff's team,thus effectively improving the performance of Gansu branch of Bank of Communications by studying the human resource management issues.At the same time also hope the countermeasures can solve the problem of customer manages demission at the other state-owned commercial banks.