Research On Development Strategy Of A Company

In recent years,global within the scope of the newspaper "closure tide",several with international influence newspapers over the print publication,or closed,or to digital publishing.In global economic integration today,"ceased publication tide" has spread to China's publishing industry.Mobile Internet and mobile terminal number of surge,people's reading habits change,by traditional paper media to mobile terminal electronic reading.This makes traditional press faces the challenges of transition.A big publishing institutions such as the Phoenix media established their own digital publishing and distribution platform,but most organizations do not have independent research and development The promotion of ability,economic conditions,channel,etc.).Journals and newspapers is facing enormous challenges,industry representative < Rayli Fashion pioneer > has also avoid the fate not ceased.A company as the country's first mobile intelligent digital publishing platform,committed to the media,enterprises and government to provide the strategy for the development of mobile media,platform development and operations services.But due to the technical personnel of the initial entrepreneurial team,simple from technology and product optimization Upgrading Party to start,lack of experience.Although in "for the enterprise with a one-stop solution" as the strategic direction,but the lack of market analysis and ability to cope,ignoring the buyer bargaining power,in the new the threats and competitors in the same industry competition degree of factors,large customers fast loss.Improved strategic management and seek countermeasures has been a tint company need to solve.based on this,this thesis starts from Beijing A access strategy,analyzes the company's current strategy management present situation and the existing problems,to solve the problems put forward corresponding countermeasures and suggestions for improvement,for the sustainable development of Beijing A company and other enterprises in the same industry has important significance.