Strategic Analysis Of The Mobile Internet Era Beijing Mobile Data Services

With the rapid development of technology, the telecommunications industry inChina has come into the mobile Internet era. As the advantages of the Beijing mobiledata services in the monopoly era of the telecommunications industry, the advantagesis reducing by the large number of mobile Internet innovative enterprises join.Beijingmobile will gradually be a simple communication channels, if it continued with theoriginal business model. This paper uses the knowledge of Management withI learned in the class, specific of the strategic management theory and related industryexperience, described the problem of the current development of mobile data services.With those problem, the paper began with the macro analysis, use PEST analysismethod to elaborate on the macro environment which facing by the Beijing mobiledata business, on the difficulties encountered of the telecommunications industry dataService in the era of mobile Internet, and focus on the competition oftelecommunications data services in the mobile Internet era, descript and analysis theinternal value chain of the mobile data business by inside and outside. Make theSWOT Summary of mobile data services in the era of the mobile Internet by theabove analysis. Finally, on the basis of these analyzes, propose the mobile Internet eraof Beijing mobile data services development strategy and the outlook explicitly.This research as the object of Beijing mobile data services, propose adevelopment strategy of telecommunications industry data service in the era of mobileInternet, which is adapt to China’s conditions. I hope that this strategy can helptelecom companies to reduce the gap with innovative mobile InternetCompany, avoid to be a simple communication channels in the future.