| We are in a digital information era of mobile Internet, in promoting lifelong learning and building background learning community. With the continuous development of mobile communications technology to the mobile phone as the representative of the mobile terminal device and the escalating mass popularity, convenience mobile education information interaction is growing, more and more are also deeply affects the way we live.Although compared to abroad, Chinese mobile Internet started late, but the development of fast, user communities are very large,.At present, China’s mobile phone users belong to the world on behalf of a mobile end-user, with the escalation of mobile Internet speeds and reduce tariff and WIFI coverage a single handset user already from 2009 1 billion users development to 2015 6.4 million users, now that the user need only through the mobile phone, you can log in mobile Internet experience network information consultation, entertainment and information communication, today, mobile phones can replace the function of a large part of the TV and computer, from the effective time of the data, in 2015 the use of mobile Internet access to information, entertainment and communication applications such as the Internet beyond the PC, people’s lifestyles and the concept of learning has changed, resulting in a new learning mobile learning, mobile education can well overcome the contradictions between the learners to meet the needs of learners, creating value for learners.Customer focus is the characteristics of mobile Internet, mobile education market and other markets, from a seller’s market to a buyer’s market changes, now mobile education is in the import market, great potential for future development, how to from the customer demand oriented to carry out business activities, iterative escalating mobile internet education product in order to meet the needs of users, need more engaged in education of enterprise in-depth study.Wocheng Xinshang Information Technology Co., Ltd is a company engaged in mobile Internet and mobile media company since the information education, this paper through the analysis of mobile education platform taking Wo City letter as a case, the system analyzes the mobile Internet Education at the present stage of the society and market objective environment, intelligent terminal for use in mobile education and the characteristics of the analysis summarized the orientation of the development of the company credit Wo mobile education platform products and the direction, with fertile mobile education system development business credit product strategy as a case, based on the objective environment of society, market, user group analysis, formulate development company mobile educational products, from product development and design strategy of mobile education on different levels of comprehensive Wo company implementation details of credit. |
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