Research On The Improvement Of "Royal Ma Fang Novel World" Apartment Project

With the competition of the real estate market becoming more and more standardized,the competition pressure of the real estate enterprises is becoming larger and larger.If you want to enterprises in market competition and talent shows itself,avoid complacent in the marketing process,we should strengthen the degree of attention to marketing.This requires that the real estate enterprise is not only the application of the marketing theory system to the real estate development process,but also the market in-depth research,the development of a reasonable marketing strategy,and constantly improve innovation.The royal Ma fang novel world real estate projects,as the research object,first expounded the purpose and significance of research on the marketing strategy of the project,and introduces the real estate marketing history,research status and development trend and the results of previous work,this paper puts forward the research method.Secondly,according to detailed analysis of the macro environment,the specific research object of the industry environment,competitive environment and customer demand characteristics,and the use of Potter's five forces model analysis of the competitive environment of the target groups to be locked,strengths,weaknesses,opportunities and threats analysis tool to obtain the project using SWOT,and put forward the project in the Royal Ma fang the specific market environment by the way how to realize the market positioning and sales strategy,conform to the current real estate market and complete the sales target project.Finally,put forward some problems existing in the actual project in the marketing strategy,and puts forward some effective suggestions on marketing specific issues,hope to help the development of the company's late real estate projects and other real estate marketing work.