Research On The Optimization Of The Salary System Of The Marketing Staff Of C Bank S Branch

As China's financial reforms deepen,the scale of the market is gradually expanding.A large number of foreign banks have poured in,and competition has become more intense,but on the other hand,it reflects the vigorous development of our country's financial industry.However,due to the influx of foreign banks,China's commercial banks are also facing various pressures,especially the pressure on talents,and the competition is fierce.How to attract and retain outstanding talents is a problem that enterprises can't ignore.The competition between enterprises and enterprises is the competition of talents.For enterprises,salary is one of the most effective incentives to attract and retain outstanding talents..At present,in China's commercial banks,marketers,as core talents in banks,play an important role in the operation,participation,and market competition of commercial banks.Can banks maximize their incentives for marketers to realize their potential? It is of great significance to the bank.The article takes c-bank s branch marketing personnel as the research object,and analyzes the status quo of the salary system of c-bank s branch marketing staff under the guidance of salary incentive theory.It hopes to analyze the salary status of c-bank s branch marketing staff and combine with bank marketing personnel.The characteristics of the work identify the problems existing in the current compensation system,analyze the causes of the problems,and optimize the salary system of the c-bank s branch marketing personnel according to the actual situation: 1.Pay attention to the salary survey and ensure that the salary level of the marketing personnel has an external Competitiveness;2.Strengthening the transparency of the compensation system;3.Optimizing the welfare system;4.Adopting long-term incentive measures;5.Emphasizing career planning;6.Optimizing management concepts to attract and retain excellent marketing for c-bank s branches Talent and keep a reference for the stability of its marketing team.Based on the development strategy of the company,the optimization plan of this paper strives to promote the salary system of c-bank s branch marketing personnel in a more pragmatic and flexible direction through salary incentives,so as to explore the most suitable salary for c-banking marketers.System to enhance the overall competitiveness of c banks.