Research On The Quality Of Information Disclosure Under Beinmei's Self-interested Attribution

Financial information,as a traditional form of performance disclosure,does not reflect the problems of enterprises in a true and comprehensive way because of its static,single and passive defects.With the introduction of the "management discussion and analysis" system,performance attribution as an important non-financial information is a full complement and explanation of performance disclosure,but its disclosure content and disclosure form is more flexible.Although China's relevant accounting standards and rules on the "management discussion and analysis" of the disclosure of the "quantity" requirements,but on the "quality",there are no more standard and perfect rules to supplement and explain it.This is actually a disclosure level loophole,management has greater control over the choice of disclosure strategy.Often,the management of listed companies has a tendency to be self-interested in explaining the reasons for the change in the company's surplus.Whether management with the motivation to maximize its interests can discuss and analyze it from an objective,fair and impartial position,so as to provide investors with an understanding,reliable and relevant financial report is a question worth studying.In order to explore this problem,this paper adopts the case analysis method,selects st enterprises that meet the outstanding behavior of self-interest attribution,the small and medium-sized board listed enterprises with the continuous characteristics of information disclosure and the industry in which the domestic industry is stable manufacturing company,selects the poor performance of 2017 and the high performance of 2018 as the point in time,through the form of financial analysis to analyze the company's operating data,and then report the data and performance attribution combined way to analyze its self-interested performance attribution behavior.Explore the quality of its performance information disclosure on the quality of information and disclosure quality.Under the dual manipulation of self-interest attribution and earnings management,financial information and non-financial information are no longer consistent,which should reduce the asymmetry of the company's information to some extent,and the non-financial information to help external investors understand the current state of the company is not convincing.Based on this paper,it is hoped that it will provide an analytical path and template for investors to identify the manipulation of performance information independently,and reduce the risk of investors.At the same time,on the quality of performance information disclosure,from the national,corporate and investor level to put forward some of their own recommendations.