Research On Earnings Managemnt Of Enterprises From The Perspective Of Self-interested Performance Attribution

The accelerated development of the capital market requires high-quality information disclosure.However,there is a phenomenon of distortion of information disclosure in the capital market,including both distorted earnings management of financial information and self-interest performance attribution of manipulating linguistic non-financial information.Enterprises may carry out positive or negative earnings management for the motivation of"taking off the hat".However,once the management explains the performance change according to the real situation of the enterprise,it will expose its earnings management behavior and damage the image of the enterprise and the reputation of the management.Therefore,the management may cover up the earnings management behavior by means of self-interest performance attribution,which is closely related to earnings management.Therefore,it is necessary to analyze earnings management from the perspective of selfinterest performance attribution.Through the research of this paper,the author finds that the performance attribution of Beingmate in the annual report is inconsistent with the actual situation,the poor performance year is attributed to the "fierce market competition" of the external environment,and the excellent performance year is attributed to the good internal management of the management,with an obvious tendency of self-interest.What is hidden behind the above inappropriate attribution is that enterprises carry out earnings management by withdrawing asset losses,using government subsidies,selling major assets and other means,in order to maintain the listing and beautify the image of enterprises and management.Beingmate’s earnings management has indeed enabled enterprises to turn losses into profits in the short term,successfully "take off their hats" and get rid of the crisis of suspension of listing.However,this practice is unsustainable,the profitability of the enterprise has not been actually improved,and the business situation has not been really improved.After turning losses into profits for a short time,Beingmate company fell into the mire of loss again.Based on this,this paper puts forward three suggestions:the first is to improve the stock delisting system;the second is to attach importance to performance attribution language information disclosure;third,strengthen external supervision and management.Based on the actual situation of Beingmate company,this paper can broaden the perspective of earnings management research and enrich the research on the relationship between performance attribution and earnings management.Besides,this paper not only helps to enhance the importance of language information disclosure,but also helps to provide new ideas for improving the laws and regulations of non-financial information disclosure.