Study On The Motivation And Behavior Of Cross-cultural Tourists

The history of human beings is a history of migration,drift and exploration.Even after the emergence of settlement life,human beings have never stopped traveling.In modern society,people no longer need to wander to a fixed place,but they still have the primitive instinct to understand the unknown and explore the distant places.When the settlement life becomes daily,tourism becomes a necessary supplement and compensation for the migration complex in modern people's subconscious.All tourists' exploration of distant places will inevitably lead to cross-cultural communication between the cultures of the source and the destination.In the research field of cross-cultural tourism,most of the existing research results focus on cross-cultural tourism,which is distinguished by tourists crossing national boundaries.All nationalities in our country because of vast national many,formed a "big mixed small concentrated" distribution characteristic,thus for ethnic minority areas,domestic tourists with cultural background difference,should also be classified as a cross-cultural tourists range,is bounded to the distinguish method can not completely express the domestic tourists under different cultural background.This paper takes the hilamuren grassland tourism area in baotou city of the Inner Mongolia autonomous region as the sample data collectioncase,and classifies the domestic cross-cultural tourists by applying the ethnological economic and cultural type theory.First,the method of questionnaire survey was used to collect primary data.Secondly,through the analysis of the collected data by SPSS20.0,it is concluded that the motivation of cross-cultural tourists to come to Inner Mongolia can be divided into four categories: sightseeing and shopping,leisure and entertainment experience,study and business investigation,and personal psychological needs.Again,through on-the-spot interview form,from meals,accommodation,travel,tour,shopping,entertainment,etc.,and to spell on the part of the team tourism group tour tourist satisfaction survey,the data shows that most of visitors for the tourism in Inner Mongolia to the overall satisfaction of a positive attitude,some tourists says come to Inner Mongolia,after changed the stereotype for here before,and expressed if conditions permit willing to once again to revisit intention;Finally,on the basis of this research,this paper analyzes the influence of cross-cultural tourists' behaviors on tourist destinations and tourists themselves,as well as the interaction between the subject and object in cross-cultural tourism,and puts forward some Suggestions for the cross-cultural tourism marketing of tourist destinations.