Research On Consumer Behavior Of European Tourists Who Travel To Tibetan Areas In Perspective Of Cross-cultural Tourism

As one of the emerging industries that developing momentum is the fastest and strongest, tourism is being attached great importance to all countries in the world. Many countries and regions attach first industry to the tourism, which has been given priority in the process of developing.Most of the Tibetan habitations in China are rich in variety sorts of the high-level natural and humanistic tourism resources, and are becoming obviously to attract more and more foreign tourists from all over the world. How to make the foreign tourists who have different cultural backgrounds experience the exotic culture in Tibetan area in maximum extent, while at the same time make them not interfere with the clash of cultures, and touring in an eviroment of cultural blending, is the intention of this study to resolve.This study collects relevant data in the form of interview and questionnaire, studying on the characteristics of consumer behavior of European tourists who travel to Tibetan area in China, and analyzing the influences that cross-cutural factors impact on this specific tourist group, as well as the main factors. The research results in the inspiration for the Tibetan tourism industry, with the hope to aviod cutural clash and dilute the cuture-sensitive in the future development of tourism in Tibetan areas.