Decision-making Behavior Of Inbound Tourists In Minority Areas From The Perspective Of Cross-cultural Communication

With the rapid development of Chinese economy and the improvement of theinternational status, China’s tourism industry develop’s rapidly. According to theWorld Tourism Organization (WTO) the total number of three big tourism marketswill exceed3500000000person-time in2015, then China will become the world’slargest tourist reception country, the fourth largest outbound tourist source country,and will become the world’s largest domestic tourism market. More and moreforeigners will regard China as a preferred tourist destination, hope to have theopportunity to understand the ancient and mysterious oriental country, understand theancient kingdom of people’s lifestyle, diet culture, architecture, festivals, customs andso on, all these Chinese culture with5000years. However, the foreign tourists haveformed in their own cultural background values, the world outlook, way of thinkingthe invisible influence of foreign tourists to travel in the tourism activities, tourismdecision-making before the formation, and later in the tourism behavior.Tourism is the core motivation of trans-regional and cross-cultural differences,such differences with tourists and the flow of space occurs between source culture andtarget culture in cross-cultural communication, communication and communication.Cross-cultural tourism in the world, especially in the western and Asian area appearsthe trend of rapid growth. The scale of the world tourism, especially internationaltourism will inevitably lead to all kinds of world’s different cultures collide, how toeffectively carry out the cross cultural tourism has become a modern and valuableresearch of the subject. In view of this, the tourism decision-making behavior in theGan’nan Tibetan Autonomous Prefecture inbound tourists as the research object, inreference to domestic and foreign tourist decision-making for foundation of existingresearch results, research methods of comprehensive use of various disciplines, try totravel decision behavior from the cross-cultural background for different in Japan asthe representative of the oriental culture group and Western cultural groups ofinbound tourists to carry on the research analysis, through the evaluation anddecision-making behavior and its influencing mechanism, tourism preference, tourism experience on the cross-cultural background of inbound tourist personal backgroundand tourists are analyzed systematically, and the different cultural backgrounds ofinbound tourism market analysis and research, provides the basis and the guidanceperiod for the tourism development of Gan’nan Tibetan Autonomous Prefecture, andthe development of other areas of inbound tourism to provide referential significance.