Research On The Intelligent Of Rural Tourism In Jiangxi Province

In recent years,with the continuous advancement of strategies such as "precision poverty alleviation","rural revitalization" and "tourism informatization",the intelligent development of rural tourism in China has received increasing attention.Jiangxi Province is a large province with rich rural tourism resources.The intelligent development of rural tourism has also been highly valued by the provincial government and the community.However,in the context of the continuous development of smart tourism technology,the speed of the development of rural tourism in Jiangxi Province is relatively slow,and it is urgent to explore solutions.The thesis adopts various methods,such as literature research method,questionnaire survey method and field survey method,to summarize the four main problems of the intelligent development of rural tourism in Jiangxi Province,and accordingly proposes four countermeasures to promote the intelligent development of rural tourism in Jiangxi Province.In order to promote the implementation of these countermeasures,the author built a Jiangxi Province rural tourism intelligent platform that integrates intelligent management,intelligent marketing and intelligent services.It is hoped that through the construction of this platform,it will provide a reference for the development of intelligent rural tourism in Jiangxi Province.The main conclusions of this article are:(1)The author summarizes the list of rural tourism brands in various regions of Jiangxi Province by investigating the Ministry of Agriculture of China,the Ministry of Agriculture of Jiangxi Province,the Ministry of Culture and Tourism of Jiangxi Province,the Jiangxi Tourism Administration Network and the Statistical Yearbook of Jiangxi Province,provides detailed data resources for the wisdom of rural tourism in Jiangxi.(2)Based on the analysis of Jiangxi 's rural tourism platform and questionnaire survey on the current status and needs of Jiangxi 's rural tourism intelligence,it summarizes the four major problems in the development of Jiangxi 's rural tourism intelligence: incomplete information facilities and intelligent resources Low degree;shortage of technical talents,lack of intelligent supervision in the market;information asymmetry between the main bodies,and unsmooth product marketing channels;the existing platforms are less attractive and the quality of service cannot be guaranteed.(3)Combining the four major countermeasures to promote the intelligent development of rural tourism in Jiangxi Province and the needs of the three main bodies of managers,operators and tourists in the process of rural tourism,the Jiangxi Province Rural Tourism Intelligent Platform has been constructed.The platform includes three major systems: smart management,smart marketing and smart service,which provide a reference for the smart development of rural tourism in Jiangxi Province.