The Research On Countermeasures Of Rural Intelligent Tourism In Wuzhong District Of Suzhou

With the rapid development of economy and society,people's living standards have been improved rapidly,and life style and attitude have changed dramatically.As a new and booming tertiary industry,tourism is gradually becoming a national strategic pillar industry.On July 15,2011,Shao Qiwei,director of the National Tourism Administration,formally proposed that the tourism industry should implement the strategic deployment of the State Council on accelerating the development of tourism,walk in the forefront of the informatization process of China's modern service industry,and strive to use 10 years to initially realize "smart tourism" in China.In the opinions of the State Council on accelerating the development of tourism,it is proposed that China's tourism has been promoted as a strategic pillar industry of the national economy,and rural tourism,as an important part of the tourism industry,its development is bound to bring new highlights and opportunities for the development of tourism.The development of rural smart tourism has improved the infrastructure of rural tourism,met the diversified needs of tourists,improved the service quality of rural tourism,and thus realized the transformation and upgrading of rural tourism industry.In order to jointly practice the basic model of smart tourism,the state has selected eight smart tourism pilots,including Suzhou,Wuxi and Changzhou.In response to this policy,Southern Jiangsu has established a smart tourism pilot area with Suzhou as the core to promote the informatization construction of the tourism industry.Based on the background of all-around intelligent tourism,this paper selects Wuzhong District of Suzhou as the research object,adopts the methods of literature research,questionnaire survey and interview,combined with the basic theories of intelligent tourism,rural tourism and sustainable development theory,through the field survey and current situation analysis of rural tourism in Wuzhong District,from the aspects of infrastructure guarantee,management mode,marketing mode and service The four dimensions of service level are analyzed and summarized,and the main problems faced in the development of rural Intelligent Tourism in Wuzhong District are put forward: low utilization rate of intelligent equipment,low service level and service awareness,and imperfect marketing means of intelligent tourism public service system.At the same time,this paper analyzes the causes of these problems combined with the interview content.The main reasons are the lack of complete scenic spot planning,the insufficient attention of the government,the serious lack of professional talents and the inertia thinking of traditional scenic spots.Based on the analysis of the problems and causes,combined with the successful experience at home and abroad,and through the analysis and study of the cases,mainly through the comprehensive analysis of the perspective of the government,tourism enterprise managers and tourists,it is proposed that the development of rural Intelligent Tourism in Wuzhong District requires the improvement of rural intelligent tourism information platform,the formulation of intelligent service standards,the creation of intelligent talents service platform and The countermeasures to build a new model of rural intelligent tourism marketing.Through a series of research in this paper,it not only enriches the relevant achievements of rural tourism in theory,but also provides a basis for the construction and development of rural smart tourism in Wuzhong District,and has reference significance and guidance for other similar scenic spots.