Research On The Development Strategy Of GD Trust Co.,Ltd

As the only comprehensive financial institution that can span between the virtual and the real economy,the money market,the capital and the credit market,Trust is an important part of China’s financial ecology.Since the reform and opening up,the trust industry has been progressing along with the bumpy economic development of China.After six times of rectification,the supervision system has been gradually improved,the industry positioning has been clarified,the product system has been enriched,the risk control system has been strengthened,and the trust industry has achieved rapid development,becoming the second largest capital management market only after the bank.At present,China’s economy has entered a new normal,the supply-side reform has been further advanced,and the trust is facing new opportunities and challenges as traditional businesses shrink,regulation continues to be strengthened,and the scale of trust assets continues to decline.The trust needs to adjust its business strategy quickly,seize the opportunity in the transformation,return to the source of the industry,improve its competitiveness and better serve the real economy.As a rising star in the industry,GD trust has seized the development opportunities with the strong support of shareholders.After 5 years of leapfrog development,GD trust has made rapid progress in various indicators,and has risen from the bottom of the industry to the top ten of the industry.However,in the current economic new normal,policy dividends disappear and regulatory policies become stricter.GD trust needs to timely adjust its development strategy and improve its core competitiveness to stand out in the fierce competition.On the basis of studying the domestic and foreign literature,the article refers to a large number of studies on the financial ecology theoryand strategic management theory in the literature.Firstly,it introduces the development process of GD trust,and analyzes the development status of GD trust from three aspects: organizational structure,main business and business performance,and then expenditures the problems in the development of GD trust.This leads to the discussion of the development strategy of GD trust.By making clear the principles and objectives of strategy formulation,and using SWOT matrix analysis,it is judged that GD trust should take the strategy of “taking advantage of opportunities and overcoming disadvantages",adhere to the differentiated strategy of its main business,and determine four strategic implementation plans to optimize traditional business,develop innovative business,build business investment bank and improve the level of wealth management,supplemented by the five Strategic safeguard measures: improve regional layout,strengthen talent construction;optimize enterprise process,upgrade risk control management;improve market mechanism,stimulate employees’ potential;introduce the latest technology,strengthen financial technology construction;establish corporate culture,strengthen brand construction,so as to make GD trust development strategy play an effective role in the fierce market competition and realize the construction of China’s first-class trust company Strategic objectives of the division.