Study On The Marketing Strategy Of Microbial Products For Guangzhou Jiafeng Biotechnology Co.,ltd

With the continuous development of economy and the improvement of national income,the proportion of pork consumption in national daily consumption is increasing,and the demand for pork consumption quality is becoming higher and higher,and the pursuit of quality,hygiene and nutrition is becoming more and more important.With the increase of human demand for pork products,it is necessary to greatly and rapidly increase the production of pork products.In this process,in order to achieve the goal of not only promoting growth but also preventing and treating diseases,a large number of various veterinary drugs,especially antibiotics,are used in many links of the breeding industry.According to statistics,about 100,000 tons of antibiotics are used in the breeding industry in China every year,of which more than 60% are used as feed drug additives.And long-term use of antibiotics to pork quality,farmers and environmental pollution have brought serious harm.With the development of breeding and animal husbandry,now the United States,Germany,Australia,Japan these developed countries have been in full use of microbial agents.Our country has also proposed to fully realize non-resistant aquaculture from 2021.Jiafeng biotechnology co.,ltd.is a technology company specializing in microbiological preparation established under such a macro background.Thecore mission of the company is to enable all farmers to fully realize non-resistant breeding,create benefits for farmers,and enable consumers to eat meat with high quality.This topic with the support of marketing management theory,through the use of PEST analysis,SWOT model analysis,porter five models to add feng biotechnology company marketing present situation carries on the analysis,using the STP strategy analysis,analysis of the with abundant biological technology company of market segmentation,target market and market positioning,and according to the analysis results and the company actual situation made the marketing mix strategy and implementation of security.Through analysis and research,the marketing mix strategy of jiafeng biotechnology company was developed,including product strategy,price strategy,channel strategy and promotion strategy.Product strategy includes product mix strategy,brand strategy and product packaging strategy.The pricing strategy mainly use user-perceived pricing.Marketing channels include product sales channels and technical service channels,including agents,door-to-door sales training services,public accounts and We Chat group and other online service marketing.Promotional strategies include meetings,advertising,personnel and public relations promotions.In order to ensure the smooth implementation of the marketing mix strategy,this paper developed the corresponding marketing guarantee: Human resources guarantee;establish a special after-sales service team to carry out systematic construction of after-salesservice;improve the assessment mechanism and corporate culture construction.