Study On Marketing Strategies Of G Company Lidar Products

Today in the 21 st century,after the baptism of the "Internet +" wave,a new round of artificial intelligence revolution has quietly begun.Capital,giants and startups are pouring in,and more and more high-tech products are flooding the market.Company G is a company that is at the forefront of a new round of artificial intelligence revolution after the information revolution,and is a start-up in the field of laser radar.G's "non-scanning" lidar products have the "long distance","sun resistance","low cost" and "high resolution" performance advantages,and are "secret weapons" for mass production of unmanned vehicles.Moreover,the sensor chip developed by G Company based on the self-developed ToF technology not only enables mass production of all-solid-state laser radar,but also greatly reduces product cost.However,like other high-tech enterprises,the maturity of products is not stable enough,and the market development is difficult.How to choose marketing strategies is extremely important.Through the industry analysis of G Company and internal and external interviews,this paper finds that the main problems in current corporate marketing are the extremely low market share,the chaotic market target,the insufficient display of product value and the high reuse rate of service teams.In the article,we combine STP theory and “target cost method” to consider the choice of the target market in the long-term,and choose the target market that is most suitable for the enterprise,instead of blindly pursuing the largest target market,so as to enhance the competitiveness of the enterprise.Then combined with the 4V theoryto further optimize the differentiation strategy,functionalization strategy,value-added strategy and resonance strategy in the marketing strategy of G Intelligent Technology Company,attract customers through differentiation,win customers through functional flexibility,and resonate through Increase customer loyalty and retain customers.Thereby further enhancing the marketing capabilities of G Intelligent Technology.The article draws the following conclusions: that the company's target market has security,face recognition,car driverless,and outdoor logistics vehicles that meet the company's target rate of return and should be retained.The two target markets of AR/VR and warehousing robots do not meet the target rate of return,and the current stage should be resolutely abandoned.At the same time,combined with 4V theory to further optimize the marketing strategy,including product,product strategy should provide modular,customized,flexible functional products;service strategy,G company's service team should be personal service,quick response,follow-up customers Opinions,continuous improvement of product quality;talent strategy should stabilize the company's marketing team.With a view to optimizing the implementation of marketing strategies,G companies can obtain sufficient market share and market share.