Research On Marketing Strategy Of Lotus Township Food Company

Today,our country's strength has been continuously enhanced,the economic level has improved,and people's lives have become better every day.Under the condition that daily food and clothing are satisfied,the requirements for food health are also increasing.Since the last century,socially popular health products and green foods reflect this social trend.As a special agricultural product of Lianxiang Guangchang,lotus seeds are popular with consumers for its delicious nutrition.This article takes Guangchang specialty agricultural product enterprise——Lianxiang food enterprise as the research object.Through formulating appropriate sales strategies,it gains the trust of consumers in market competition,effectively seizes the consumer market,and continuously expands the market share of Lianxiang Food Company..This article uses the theory of marketing to use "Lianxiang Food" as an entry point,through the analysis of its marketing environment of Lianxiang Food Company,to fully understand the complexity,diversity and unlimited unknown of the company's marketing environment.,Analysis of the company's marketing situation,understand consumer psychology,and grasp the reasons for consumer spending,so that companies can more successfully market their products.After learning from the successful experience of companies in various countries around the world,according to the company's situation,the company develops a marketing strategy for the company,making the company's product strategy,promotion strategy,price strategy,and channel strategy all in one,forming an organic whole,so that Lianxiang food company can In the marketing environment of market competition,develop advantages to overcome self-impediments,improve their competitiveness and continue to strengthen their advantages,and strive for more substantial development.Finally,by summarizing the analysis of Lianxiang Food Company,we obtained the development strategy applicable to the company itself,provided some reference for the development of the company,solved the existing problems in the company accurately and rapidly,made efficient resource allocation,and finally realized the sustainable development of the company.Development and success.