Research On Financial Risk Management Under The Diversification Mode Of Real Estate

In the process of continuous operation,enterprises inevitably face various financial risks.How to reduce financial risks is one of the management objectives of enterprises.At present,China’s real estate development has entered a period of adjustment.Many real estate enterprises,represented by Hengda group,have launched a diversified layout in order to seek new growth points in performance.At the same time,accompanied by the increasingly prominent financial risk issues.For example,real estate companies are already characterized by high levels of debt,and the diversification path means that they will have to increase investment in other areas,and the corporate capital chain will bear more pressure.As a head real estate company,Hengda group has the earliest diversified layout and the most extensive layout industry,which can be used as a typical case to study the financial risk of diversified development.This paper will analyze the background of Hengda group’s diversification from the macrocosm and microcosm,study the current situation of its financial risk management,identify the financial risk,and put forward some suggestions to improve the financial risk.In the process of diversification,Hengda group is faced with the liquidity risk of the rapid increase of investment demand and the slowdown of the growth of the total cash High financing costs,increased financing risks;cross-capital market operations,holding foreign exchange assets exchange rate risk rose,increased operational risks.By analyzing the background of diversification development of Hengda group,the main reason of its liquidity risk is the rapid expansion of debt-driven real estate business,which lays out many new industries in a short time,and the new business develops slowly at the beginning The main reason for its financing risk is that the emerging industries will only increase the financing demand in a short time,but can not grow the financing ability to feed back,and it will take a long time for the diversified financing pattern to take shape It is difficult to control the exchange rate changes and other risks in the operation of cross-capital markets.The specific reasons for the diversification risk of Hengda group are: Entering a large number of unrelated industries makes the management uncertainty rise,the professional talent reserve is not enough to cope with the multi-industry layout and the lack of long-term development planning.Based on the current operating situation of Hengda group,this paper analyzes its current financial risk management situation on the basis of financial data,from improving enterprise liquidity index,establishing liquidity risk management mechanism,widening financing channels and introducing strategic investors,to strengthen the training and reserve of professional talents,this paper puts forward the specific plan of Hengda group to deal with the financial risk of diversified development,which has certain reference significance for other real estate enterprises aiming at the road of diversification.