Research On The Diversified Development Strategy Of ZD Group

China has a population of more than 1.4 billion,this basic national situation determines that agriculture has a long-term fundamental role in our national economy.Since the reform and opening up,With the rapid development of China ’s economy and society,and the unprecedented increase in social productivity,China ’s agricultural industry has developed rapidly,A large number of agricultural industry group companies with considerable capital,technology and talents have come into being Raw.At the same time,based on economic globalization and mutual cooperation and exchanges between countries,some multinational agricultural companies have come to China to invest and expand their markets.This has not only contributed to the improvement of China’s agricultural economic efficiency,but also the quantity and quality of its products.At the same time,it has expanded a huge imagination space and solidified the foundation for the long-term development of the enterprise itself.ZD Group,as one of the largest foreign invested enterprises in China with the largest amount of investment and investment,it always adheres to the diversified business strategy with agriculture as the core and multiple industries developing together,it has outstanding R&D and innovation capabilities,rich industrial resources,and numerous products.It has nearly a century of group development history and enjoys a high reputation in the world’s agricultural sector.Facts have proved that ZD Group’s adherence to the overall direction of diversified development is worthy of recognition.It has achieved good business performance and won high market recognition in different industries,but it also has many difficulties and challenges,especially In the face of the new world economic situation and pattern,its diversified strategy needs further optimization and improvement,in order to provide a solid foundation and guarantee for the long-term development of the enterprise and the improvement of its competitiveness.Based on this,this article analyzes the development history of ZD Group’s diversified strategy and the current implementation environment,and through on-site research and interviews,access to a large number of documents and materials,and other methods,using PEST analysis method to analyze the external environment of ZD Group’s diversified strategic development,at the same time,the group’s internal environment,current opportunities and challenges were analyzed and studied,studied the current status of the strategy implementation environment and the main problems,and optimized the design of its diversified strategy,positioned ZD Group’s future strategic choices and put forward specific countermeasures and suggestions,which are expected to help ZD Group improve its competitiveness and achieve sustainable development,and hope to provide a reference for the development of similar enterprises in China.