The Optimization Of The SG Group Diversified Development Strategy

With the continuous development of market economy, an increasing number of enterprises involved in the growing number of products, the competitive pressures continue to increase, enterprise development space becomes smaller, for some large enterprise groups, in response to the new situation, continue its restructuring, diversification path, but diversification is not a simple increase in the number of industrial operations, if only to increase the number of practicing industry diversified development model, it will bring a lot of development bottleneck, SG Group is a typical type of industry in order to increase operational way to practice diverse business group, this paper by its example, to analyze the optimal diversification strategy, trying to find a SG Group can break the existing bottleneck of the development diversified development paths, and promote its rapid development in the competition.In this paper, the SG Group this one based on the development of new energy sources, with15subsidiaries, covering five main industry enterprise groups as the research object, using the inductive analysis, systems analysis and comparative analysis, first of all on diversification strategy Summary of relevant theoretical basis, based on diversification through the development of the SG Group to analyze the situation, from the diversified development objectives, specific operating conditions and security measures three aspects of analysis stage diversified development problems and dilemmas; secondly, the SG Group’s development environment and micro-environment for the development of macroeconomic analysis and the SWOT framework from the strengths, weaknesses, opportunities, challenges and other four aspects of the SG Group to diversify strategic analysis; Finally, with the development environment and SWOT the results of the analysis, from the macro group level, industry level macro and micro levels of the executive level in three integrated design of the Trinity SG Group diversified development strategy, and from the concept of security, personnel security, financial security and institutional security and other four levels of analysis SG Group diversification strategy designed safeguards. Through this study, not only at the theoretical level for the study of China’s current social and economic development under the conditions of the plight of private economic diversification and the Path of providing referential significance, but also in the practical level for the relevant enterprises to provide a diversified development paths to explore with reference value for the implementation of the path.