Research On Channel Strategy Of Yashili Company

In the 20th century,80 years,for the Chinese people,there are parts and important things,and that is reform and opening up;90 years since the last century,along with China's rapid economic growth,China packaging industry has developed rapidly,particularly in the pharmaceutical,food,daily chemical and health care products such as fast moving consumer goods packaging is more rapid developments in the field.Into the 21 st century,China's economy in the former 10 years of accumulation,the economy has also entered a period of rapid growth,fast moving consumer goods channels also occurred in the change from quantity to quality.In this process,the YASHILI is such a company developed fast moving consumer goods companies,this article will be fast moving consumer goods marketing 4P theoretical basis,that is,product(product),price(price),channel(place),marketing(promotion)the same time,in full-text channels of research into 4C theoretical mode of thinking.4C is a consumer demand-oriented market research in the four basic elements of marketing mix: that of consumers(Consumer),cost(Cost),convenience(Convenience)and communication(Communication),this channel strategy will be the main research focus proposed strategy of encircling the cities from rural areas to explain how to use the fast moving consumer goods companies product,price,promotion,channel strategy and other strategies to cope with.Clues will be YASHILI enterprises from 2001 to 2008 the whole process of encircling the cities from rural areas channel strategy as the main material.For food consumer goods,the population size and number of spending power will have a direct impact on market capacity,YASHILI in such a market is how to grow,and this use of SWOT analysis tool to YASHILI's strengths,weaknesses,opportunities,threats to analyze,proposes to snatch the rural market,rural markets research Yibin,Sichuan Province,Zigong City,two-level expansion of towns as the main case,and in the back channel for exploring the city center city strategy,central city of Chengdu,for example,the reason being its market patterns and formats that are not backward,in order to reflect the authenticity of the data,this paper YASHILI subject to actual sales,while the competing products and market capacity to AC Nielsen's analysis.For fast moving consumer goods companies,it is difficult to find a brand in the short term occupation of the national market,a market research such and such a brand,for fast moving consumer goods market development and strategic studies of both good sense!And in the final chapter in the central market in Chengdu,YASHILI cited the development of the situation and the actual situation for the central city for the next channel for precision agriculture proposal! Listed in the sales channels to market through various channels in Chengdu forms and formats,and its market capacity,elaborated on infant milk powder,adult milk powder,soybean milk powder,cereals,etc.series of products sales,and then analyze their costs,resulting eventually in Chengdu central market in the second half of 2008 channel strategy and action guide,the center channel of the city and make recommendations for further intensive and the strategy of encircling the cities from rural areas to sum up.