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Marketing Of Fast Moving Consumer Goods Market Channel Management Research

Posted on:2007-09-23Degree:MasterType:Thesis
Country:ChinaCandidate:L M ZhaoFull Text:PDF
GTID:2209360185471143Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the establishment and improvement of China's market economic system, fierce market competition and technological change makes powerful marketing channel has become increasingly important, more and more enterprises are gradually aware of the importance of integrating marketing channels, and marketing channels will be upgraded to the competition management strategy level. In the field of FMCG, enterprise market success ultimately depends on the speed, and the key is to win the maximum rate for goods and services to customers to shorten the time and improve the speed and efficiency of marketing channels, which require more scientific and efficient marketing channel managementThe focus of domestic markets, in a bid to practice applications from the perspective of a comprehensive system to address the FMCG marketing channels specific operation. Prolegomenon some background on the selection of subjects and the selection of subjects of significance and research Body divided into five parts , the first part outlines the basic concepts and their marketing channels, marketing channels in the basic theory of evolution and functions of marketing channels comprehensive briefing. Part of the rapid adoption of consumer marketing channels characterize management identify current marketing channels are some of the major issues. The third part of the design and marketing channels marketing sub-four-channel management is the core of the text, both from a theoretical and practical point of the system with a rapid flow of consumer goods marketing channel building and management model. Part V explored rapid consumer trends and marketing channels for domestic enterprises rapid consumer related enlightenment.
Keywords/Search Tags:fast moving consumer goods, marketing channels, marketing channels management, channel partners
PDF Full Text Request
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