Research On Marketing Channel Conflict In China’s Fast Moving Consumer Goods Market

With the further development of China’s economy, the living standard of our country has been greatly improved, consumer force in the international processes, combined with the huge population base, making China’s consumer goods market has been highly concerned about the domestic and foreign production enterprises, the consumer market competition is increasingly fierce, fast moving consumer goods as an important part of social consumer goods is undoubtedly pursued by the majority of production companies to chase the market.Fast moving consumer goods refers to the use of shorter service life, the consumption of consumer goods, there is a higher frequency of purchase. Including the packaging of food, personal hygiene supplies, tobacco and liquor and beverages. The reason is known as fast, because they are closely related to daily life, and to rely on consumers’ high frequency and repeated use and consumption, through the size of the market volume to obtain profits, realize value. How to realize the high consumption of fast consumption goods, expand its share in the market of our country’s fast consumer goods, at this time, the marketing channel is very important.Marketing channels for China’s rapid consumer goods industry development plays an important role, effective marketing channels, to help fast consumer goods sales, to achieve business goals. However, in the actual operation, marketing channel conflict has become a common cause that affects the sales of fast consumer goods, how to effectively prevent and control the marketing channel conflict, in order to protect the fast consumer goods industry stability and sustainable development is a topic worthy of attention and research.