Research On The Evolutionary Dynamics Of Retail Business,The Market Power And Efficiency Of E-Commerce Platform

The application of the Internet has promoted the emergence of e-commerce retail platforms,bringing about a fourth retail format change.The e-commerce retail platform has strong development vitality and can promote the rapid development of the social economy.At the same time,with the increasing scale of the e-commerce retail platform,its market power and efficiency issues have attracted wide attention from all walks of life.In view of this,this paper comprehensively uses comparative analysis,dynamic analysis and econometric analysis,based on the theory of industrial evolution,from the perspective of retail industry evolution,In depth study of the market power and efficiency of the e-commerce retail platform in both theoretical and empirical aspects.According to the theoretical analysis and measurement results,the paper draws the following main conclusions: First,the e-commerce retail platform has strong market power;second,as the innovation of the retail business,technological innovation and institutional innovation are promoting the traditional retail industry to e-commerce retail platforms.Third,the evolutionary dynamics of retail formats have a significant role in promoting e-commerce retail platform's market power.Fourth,the market power of e-commerce retail platforms has increased efficiency.Based on the research conclusions,the following policy implications are proposed: First,government should respect the law of industrial evolution and improve the system to ensure the standardization of e-commerce retail platform management.Second,e-commerce retail platform has a large amount of individual data and transaction data,government should first grasp the social responsibility of the e-commerce retail platform.Third,the government should relax the entry control and grasp the boundary of government intervention correctly so as to avoidunnecessary control costs.Fourth,the government should assume responsibility for building and improving related infrastructure construction,and support the e-commerce retail platform to develop better.