Research On The Risk And Prevention Of Internet Enterprise Merger And Acquisition

With the booming Internet era,the number and scale of Internet companies are growing rapidly.“M&A” has become a viable means of accelerating expansion.Compared with traditional industries,the emerging industry of the Internet is more likely to launch mergers and acquisitions.In order to pay attention to the potential value of the acquisition target and the more critical user share compared with the short-term economic benefits,according to the above characteristics of the Internet enterprise,explore the research path and available for reference with certain universality.Theoretical tools make our topic a research.The main part of the thesis is based on reviewing and defining the theoretical concepts of the predecessors,from theory to application,summarizing the correct operation guidance of the theoretical methods and the specific application steps in the examples;this article takes the selected case enterprises as the object,through Delphi The questionnaire is issued to estimate the risk weight of the M&A project,and then the fuzzy level evaluation method is used to find the risk value of each level into a weight ratio vector;the fishbone diagram method is used to compare the pre-,post-,and post-stage of the merger.The risk performance forms are expressed,the risk points of these existing risks are identified and analyzed,and the measures for how to prevent risks in the M&A operation and the management methods in the integration process are summarized.The research results of the thesis show that:(1)Using the multi-level fuzzy comprehensive evaluation method can directly reflect the ranking and importance order of each specific risk element,which can be applied to the risk management process of future mergers and acquisitions;The risk of mergers and acquisitions is moderate.(2)Based on the overall combing of the M&A process,the risk factor identification,risk ranking and final risk response are combined to form the discussion of this paper.(3)58 After obtaining a large amount of market traffic after the acquisition,it also reduced the previous competition cost.This is reflected in the significant increase in traffic indicators and the reduction of the expense rate,indicating that the risk prevention measures have some effect,but the tolerance part is selected.The premium risk also increases the financial risk of the company after the merger in the short term.Based on the experience and lessons learned from the acquisition,evaluation and control of M&A risks,this paper proposes the following measures for the prevention of M&A risks of Internet companies: strengthening the control of financial risks,improving the valuation methods of the Internet industry,and formulating M&A plans.The company’s own financial resources should be fully considered;in the integration of business operations,it should follow the step-by-step integration rules of “relatively independent operation of the brand,integration of management teams,and gradual consolidation of product business”.