Research On Behavior Characteristics And Incentive Model Of The Participants In Crowd Innovation Platform Oriented To Technology Entrepreneurship

The emergence of the era of innovation 2.0 has broken the boundaries of traditional enterprises.The open innovation business model has become the mainstream of the times.The crowdsourcing model has emerged,and mass groups have entered the stage of innovation and become a powerful force in enterprise technological innovation and management innovation.In China,the implementation of the national strategy of “Mass Entrepreneurship and Innovation” has developed a large number of creative spaces.This is an extension and enhancement of the crowdsourcing model in China.With the help of the platform,many high-tech achievements have been transferred and transformed,and a large number of technology startups have emerged.Science and technology entrepreneurship is supported by scientific research achievements and relies on the output and promotion of scientific and technological achievements.Science and technology are the primary productive forces,and scientific and technological achievements are generally produced in universities,research institutes and some technology-based enterprises.These achievements generally exist in the form of intellectual property rights and patents.For start-ups,it is undoubtedly costly.Therefore,technological innovation with the help of the wisdom of the masses has become a way for many technological enterprises to innovate.What's more,problems that encountered in the process of transforming scientific and technological achievements into high-value entrepreneurial projects and forming products or services can also be solved by the public.In this paper,the research object is the crowd innovation platform for technology entrepreneurship,and the purpose is to answer three questions:(1)Who are the participants of the crowed innovation platform?(2)What are the factors that influence the participants' innovative participation behavior?(3)How to effectively encourage mass groups to participate in innovation activities continuously and effectively?This paper uses literature review methods,questionnaire survey methods and empirical research methods to conduct research.Firstly,it describes the process and characteristics of technology entrepreneurship.From the perspective of the innovation and entrepreneurial ecosystem,the structure system of the technology entrepreneurial creation platform is constructed,which is the environment layer,the resource layer and the innovation layer.This paper argues that in the crowd innovation platform,all economic activities are carried out around the formation and transformation of scientific and technological achievements and other innovation and entrepreneurial demand activities.Therefore,the innovation layer is the core layer,including the group of the seeker,that is,the owner of the scientific and technological achievements and the group of the solvers,that is,the mass science and technology innovation talents.Secondly,based on the Self-Determination Theory,the Theory of Planned Behavior,the Job Characteristics Theory and Engagement Theory,this paper constructs an analytical model for the influencing factors of the solvers' innovation behavior in the technology entrepreneurial creation platform.Then,the participants in the innovation and entrepreneurship platform,the innovation competition platform and the research and innovation project platform were selected as the survey objects,and the research data was collected by questionnaires.Fourth,the SPSS22.0 software was used to process the data,and the model was tested empirically.Fifth,design the incentive mechanism based on the results of the empirical test.Finally,the shortcomings of the research are summarized and the prospects for future research are carried out.According to the results of data analysis,the paper draws the following conclusions:(1)Intrinsic motivation,extrinsic motivation,task variety,and autonomy all significantly influence the innovative participation behavior of mass groups;(2)Self-efficacy perception has a significant positive moderating effect on the influence of intrinsic motivation,extrinsic motivation and autonomy on Innovation participation behavior;(3)Self-efficacy perception has no moderating effect on the influence of external motivation on Innovation participation behavior.Based on the research results,this paper has designed the incentive model for the seekers and the solvers in the crowd innovation platform.For the group of the solvers,it can be stimulated from four aspects:(1)Effective reputation and feedback mechanism;(2)Reasonable financial rewards and career opportunities;(3)Modularization and diversification of tasks;(4)Empowering participants with autonomy.For the seekers,it is mainly from the perspective of the platform,including:(1)The platform provides sufficient innovative resources;(2)The platform assists the assessment and reasonable institutional constraints.