H Group Crowdsourcing Platform For Researching The Construction Of Business Model

Paul Graham once referred to in the "hackers and painters",product development has two modes: one is the virgin Maria mode,namely the internal team closed development,spent years of time and energy,to assume all the possibilities and make record,finally held a new conference,grand debut;another is the iterative development mode,namely the first launch of a user's need to function,then according to the feedback of user experience of continuous optimization,and the latter is reflected to the user's needs as the center of the Internet development mode.H group is a leader in China household electrical appliance industry in the world,also has a greatin fluence,at present H group is experiencing the transformation of business model andmanagement model,this paper chooses H company as the research object.This paper discusseson the Internet technology,industry 4,government support for the entrepreneurship of college students and the public business has formed the social background,purpose and significance ofthe construction Crowd sourcing platform.Analysis and evaluation of the H group of the existing platform business model,the necessity of the strategic path of H group to grasp the time sequence of the transformation from traditional manufacturing to innovative enterprises,once again used the method of literature study and case that the transformation platform Taiwan well-known manufacturers Foxconn and relatively mature social creative business platform Quirky the two companies of the case study method for reference,the function,and the elements of the H group of crowd sourcing platform model construction method.Finally,make the corresponding operation and marketing strategy for the construction of the platform,and makes a detailed operational security measures.