Research On Optimization Of Marketing Strategy Of Y City,Network Security Protection Products Of T Company

At present,the modern society has entered the Internet information era.The deep application of Internet technology in economic and social fields not only promotes the progress of productivity,but also brings certain risks.Data loss,privacy disclosure,hacker attacks and other network security problems have seriously affected the development of the economy and society.With the application of network technology in various fields in China,the situation of network security in China is grim and the level of network security needs to be improved urgently.With the continuous blowout of market demand for network security,the development situation of network security industry is good and the development of network security enterprises is faced with great opportunities.How to use diversified marketing strategies to further enhance brand influence and expand market share has become a problem that enterprises must face and solve.Y city is located in the eastern coastal region of China,with developed economy and high-tech industries,and the emerging network security market has a strong demand.In order to occupy the Y city network security market,a large number of network security product providers have adopted a series of marketing strategies.As a leading provider of network security products and service solutions in China,T company has been deeply rooted in Y city for many years,with high market share and great brand influence.However,with the increasingly fierce market competition,the sales increment of network security products and services of T company slows down,which seriously affects the development of T company in Y city.To explore the reasons,the backward marketing strategy of T company has become the main factor hindering the sales of its network products and services.In view of this,this paper mainly analyzes and studies the network security product marketing strategy adopted by T company in Y city,and studies it by means of literature research,comparative research and field research.Firstly,it analyzes the differentiated needs of different customer subjects in Y city's network security product market,such as large enterprises,small and medium-sized enterprises,special industries,government agencies and non-profit organizations.Secondly,based on the structured questionnaire and interview,the marketing strategy adopted by T company in Y city is analyzed.Thirdly,the STP theory is applied to reposition T company in Y city based on product characteristics and market demand.Finally,based on the 4P theory and the actual market situation,it is proposed that T company should build a marketing mix strategy integrating product,price,channel,promotion and service in the sales of network security products in Y city,so as to continuously improve customer satisfaction and consolidate customer loyalty.