Analyses On The Marketing Strategy Of Branch Company In City S In Logistics Service Of Postal Express In X Province

Since the reform and open-up during last30years, which resulted in the remarkabledevelopment in express industry, the market share of the express market are comprised ofstate-owned, private and foreign funded companies in China. The international expressgiants pose great threat to the China Postal Express with strong financial back-up, and richmanagerial experience, and account for most market share of international business. Thedomestic private express companies developed at an amazing speed and now face anunprecedented pressure as the earliest company. Branch company in city S in China PostExpress Logistics will face a shrinking market share if it fails to work out the workablemarketing strategy, for the core business in postal express, and enhance the marketingcapability. Therefore, such analysis on the Marketing Strategy of Branch Company in CityS is indeed meaningful.This essay first introduce the company generally, then make concrete analysis on thecurrent status of core business in postal express, and point out the problems existing in thecurrent marketing, applying PEST analysis, SWOT analysis on the internal and externalenvironment as well as challenges and opportunities, along with advantages andweaknesses, conducting market segmentation, market option and positioning, stipulatestrategic goal and marketing strategy in3to5years. This purposes aim to provideproposals and solutions to improving the marketing skills so as to stop the shrinkingmarket share for a healthy development and increased market share.