Application Research Of Delicacy Management In Project Management Of Real Estate Enterprises

With the escalation of China's real estate regulation and control policy and the fierce competition of market share,the competition of the real estate industry is becoming more and more intense,and the situation of real estate enterprises is becoming more and more difficult.Traditional management methods are facing severe challenges.It is urgent to explore new management methods to adapt to the new situation of the real estate market.In view of the remarkable achievements of delicacy management in manufacturing industry,the introduction of delicacy management in project management of real estate enterprises is an excellent choice,relying on scientific management to improve the viability and comprehensive competitiveness of real estate enterprises.Through the successful practice of Vanke,Zhonghai and other well-known real estate enterprises,delicacy management is being recognized and applied by more and more real estate enterprises.Through literature summary,this paper makes an in-depth analysis of the theoretical knowledge and research status of delicacy management,expounds the meaning,objectives and principles of delicacy management,analyses the basic characteristics and management status of real estate projects in China,and based on the internal and external environment,analyses the necessity of implementing delicacy management,and then establishes a cost,quality,progress,safety and environmental protection as the core.Delicacy management system.Combining with the fine management system,this paper studies and evaluates the development process of the project case,confirms the excellence of the implementation of delicacy management,finds out problems and puts forward suggestions,so as to improve the level of delicacy management and promote the popularization and application of delicacy management in the real estate industry.The study shows that the implementation of meticulous management is the only way for China's real estate enterprises to succeed.Taking the "fine" and "thin" as the center,a scientific and efficient management system is formed,so that the management of real estate projects can be standardized and standardized,and the comprehensive strength of all aspects can be enhanced.In order to improve the level of fine management in real estate enterprises,we should strengthen the popularization of the concept of delicacy management and get the approval of all employees;adhere to the "people-oriented" principle,attach importance to the core role of people in the development process of enterprises;implement effective supervision and incentive mechanism,while ensuring the continuous improvement of delicacy management.