The Study Of Tax-related Public Opinion Management In The Network Era

Tax is the main source of national revenue and the important means of Macro-regulation.Paying tax is the main performance of civil right and duty.At present,with the improvement of China's socialist market economy and the transformation of tax regime,the link between tax and every citizen's interest has become closer.The subjective consciousness,democratic consciousness,consciousness of rule of law and rights consciousness of citizens have been enhanced,which makes them pay more attention to national tax policies.With the acceleration of the process of social informatization,new technology and media represented by the Internet which give every citizen a chance to express his or her opinions and feelings.In recent years,Chinese netizens become more willing to discuss public affairs,carry out supervision by public opinion,achieve political participation.Tax work is closely related to every citizen's life,which makes the tax authorities become the focal point of tax-related public opinion(especially negative tax-related public opinion).So,it is not good for building a harmonious relationship between tax authorities and citizens.Tax-related public opinion is not a simple reflection of tax and economy issues,and its nature is citizens' reaction to economic and social operation and the overall situation of political governance.Tax-related public opinion is holistic,overall and political.If not being handled properly or solving it in wrong methods,it may lead to the emergence of large-scale social movement.Under the new situation of building a harmonious socialist society and establishing a modern tax collection and management system,how to strengthen the management of tax-related public opinion has become a big problem which needs to be solved urgently.This article will comprehensively apply the theory of public crisis management,the theory of the spiral of silence and the 3T theory of crisis management to further study the current tax-related public opinion management results through literature review and theoretical analysis.Meanwhile,it will expound the development trend and characteristics of tax-related public opinion under the network era,which can laythe foundation of tax-related public opinion management countermeasures.Then,it will carry out in-depth analysis of two tax-related public opinion cases and sum up experiences and lessons.In connection with the problems existing in the tax authorities' management of tax-related public opinion and the reasons for these problems,this article explores some countermeasures to help the tax authorities solve the problems.First,establishing people-oriented consciousness,facing public opinion rationally,solving citizens' problems and accepting their supervision.Second,optimizing management systems and improving response ability.Third,making good use of online media,taking the initiative in public opinion,resisting rumors actively and resolving negative public opinion.Fourth,enriching the ways of publicity,cultivating tax awareness and understanding tax in a correct way.Fifth,ensuring administration in accordance with the law,curbing negative public opinion,focusing on law enforcement and tax service equally and supplying a better service.Sixth,strengthening the coordination between different departments and working together to respond to public opinion.