Research On Marketing Strategy Of The Third Party Property Service Agency In Meidu Community

With the development of China's urbanization construction and the growing maturity of the real estate industry,in recent years,China's residential property management and service scale has been constantly expanding,and property management,as an industry tran ormed from management to service,has been widely promoted.With the increasing legal awareness of owners and increasingly fierce competition in the property service market,the number of disputes between owners and property companies is increasing.The insufficient supply and defects of the construction policies of the industry committee are also the important reasons for the continuous conflicts in community governance.For many years,they could not be solved systematically,resulting in a series of difficulties such as the difficulty in the establishment,operation,property selection and employment,property service evaluation,etc.At the same time,some communities responsible for guiding and assisting the owners' autonomy in the community lack the work experience,or the staff is insufficient and not professional,which also restricts the further development of the owners' autonomy.How to effectively resolve property disputes,maintain the harmony and stability of the community,has become a thorny problem in front of the relevant departments.This thesis mainly studies the marketing strategy of the third-party property service agency of property management,and studies and analyzes the marketing strategy of the third-party property service agency of meidu community through the literature research method,case analysis method,empirical study method and interview method.Through the analysis of 7Ps and STP of service marketing,combined with the actual situation of the third-party property service agency in meidu community and the general situation of the third-party property service agency in meidu community,the industry analysis and the existing marketing problems of the third-party property service agency were carried out.The main problems were as follows: The imperfection of the marketing team,service product drab,low degree of marketization,the service marketing concept is relatively backward,overlooked the show and sell to others and confusion of market price,no unified standard,the degree of the community is in view of the problems presented in the third party property service marketing strategy research and advice,safeguard measures and development and the development trend of the third party property services reviewed and prospected.It is hoped that the research on the marketing strategy of the third party service agency of property management can improve the society's understanding of the third party service agency of property management,so as to provide reference value for the development of the third party service agency of property management in China,and enhance the industry positioning and position of the third party private service agency of property management.