Research On The 4R Marketing Strategy Of Beng Bu RS Times Square Commercial Real Estate Project

In his report to the 19 th national congress of the communist party of China(CPC),Xi Jinping stressed that socialism with Chinese characteristics has entered a new era.People have higher and higher requirements for the quality of life.Besides fast-paced work,people tend to have more demands for leisure,shopping,catering and entertainment.Therefore,the commercial real estate industry develops more and more rapidly.At the same time,many real estate developers find the development prospects of commercial real estate,and then turn to commercial real estate development.Now,with the rapid growth of commercial real estate construction in recent years,commercial real estate stock surplus is faced with the fierce market competition,and backward marketing strategy and product positioning,fuzzy,homogenized competition seriously,unclear target market,the electricity business impact to the business entities such as marketing,trouble is also need to solve problems in commercial real estate marketing.This article first introduces the research background and theme,through consulting a large number of information about domestic and foreign commercial real estate,taking the BengBu RS Times Square commercial real estate project as the object of this study,we studied and combed the relevant marketing theories,using STP target marketing theory and4 R marketing theory as guidance,from the current situation of the BengBu RS in Times Square,first of all,through the analysis of historical sales data,consumer demand to the market and industry competitors,field investigation,and to obtain a large number of first-hand data.SWOT is used to analyze the strengths and weaknesses of the project as well as the opportunities and challenges in the external environment.On this basis,based on the marketing theories of STP and 4R,the target customer group is selected,and the corresponding marketing Suggestions and countermeasures are put forward.This article combines basic theoretical knowledge and methods such as marketing,management economics and strategic management,through the marketing planning scheme,BengBu RS Times Square for the marketing strategy of BengBu RS Times Square provides targeted,practical and operational guidance,marketing for commercial real estate project with practical application significance.