A Study On The Evaluation System Of Corporate Social Responsibility In Hotel Under ISO26000 Framework

ISO26000 birth of the first international standard of social responsibility represents that social responsibility has attracted worldwide attention.The unprecedented participation of experts from developing countries in the development of the criteria also meant that social responsibility was not just a pioneer movement in developed countries.As ISO26000 applies to developing countries,it is also very universal for our country.However,China's hotel industry has not actively integrated social responsibility into the core business of enterprises.The frequent exposure of hotel "health door" by the media is worrying,which makes the study of hotel corporate social responsibility in China have strong practical significance,and it is important and necessary to establish a hotel corporate social responsibility evaluation system to guide and standardize the behavior of the hotel industry.This paper analyzes and collates the definition of corporate social responsibility in domestic,foreign and international organizations,and then determines the definition of corporate social responsibility in this paper.Based on the theory of stakeholders,social contract and corporate citizenship,this paper deeply analyzes the implementation of corporate social responsibility in hotel industry in China,and then draws the necessity of constructing evaluation system.According to the content of ISO26000 ? SA8000 ? GRI international standards for expert interviews and content refining,that is,for organizational governance,labor rights,environment,fair operation,consumers and products,social contribution six elements.Based on international standards such as ISO26000 and the particularity of the hotel industry,the evaluation indexes of corporate social responsibility of hotels are selected more comprehensively.Through continuous adjustment and optimization,29 three-level evaluation indexes are finally determined and the indexes are explained one by one.After that,the grey comprehensive evaluation method of center point triangle whitening weight function is used to complete the index evaluation.At the same time,in order to verify the scientific nature and practicability of this evaluation system,take Shenyang Shangri-La Hotel as an example to carry on the empirical research,collect the relevant data and internal information of Shenyang Shangri-La Hotel's official website for analysis,and calculate the final result by expert scoring,and the result isconsistent with the evaluation of the industry.This paper aims to establish an effective evaluation system for the social responsibility of hotel enterprises,which is not only conducive to the objective evaluation of the subject to the object,but also conducive to the evaluation of the hotel industry itself.However,most of the hotels listed in this paper are mainly foreign-funded brand hotels,hoping to stimulate more local brand hotels to join the ranks of fulfilling social responsibility through the evaluation of social responsibility,so that the foreign-funded hotels and state-owned hotels in our country can self-restraint behavior,take the initiative to assume social responsibility,harmonious development and the relationship between walks of life,and create a broader space for sustainable development.