Research On T Product Marketing Strategy Of BP Pharmaceutical Company

This paper combs and summarizes the marketing-related theories and the medical marketing theories.It is hoped that in combination with the background of the "new medical reform" and the changes in the external market environment,the BP pharmaceutical company's T product marketing strategy will be thoroughly studied through norms,trying to find a more suitable BP.The more practical marketing management methods and innovative models of pharmaceutical companies enhance market competitiveness and sustainable development momentum,promote new research results,and promote enterprise management practices.Based on the life cycle theory,this paper discusses the marketing strategy of HanDan BP pharmaceutical company T product maturity.The first part focuses on the analysis of the current situation of T-product marketing of BP Pharmaceuticals.On the one hand,it analyzes its external environment through PEST theory.On the other hand,it is based on Porter's five-force theory to analyze its competitive structure.On the other hand,the questionnaires were used to analyze the marketing of T products of BP Pharmaceuticals.Finally,the SWOT theory was used to determine the key directions of marketing strategies.The second part is the STP strategy for the marketing of T products of HanDan BP Pharmaceuticals.Through the SWOT matrix analysis in the previous section,the STP strategy for the T-products of BP Pharmaceuticals was developed.The first step is market segmentation,the second step is to determine the target market,and the third step is market positioning,which ultimately determines the choice of BP's T-product maturity marketing strategy.The third part is the marketing strategy of BP Pharmaceuticals' T product maturity.Based on the analysis of marketing environment and STP market strategy,based on 4PS theory and life cycle theory,the marketing strategy is formulated in line with the maturity of T drugs.The last part summarizes the achievements of the research in this paper,and at the same time puts forward the shortcomings and prospects of this paper.