Research On Marketing Strategy Of "Butylphthalide"in Shiyao Group

As China's aging is becoming more and more serious,the prevalence of stroke in China is on the rise.On the one hand,it shows great potential for the development of pharmaceutical companies,and on the other hand,it determines the trend of competition in the pharmaceutical industry.With the current relationship between doctors and patients intensifying and the frequent policies of the pharmaceutical industry,the "three medical relations" of medical,medical and medical insurance have also entered the current public's spotlight and become one of the key issues of the people's livelihood that the whole society pays attention to.With the gradual regulation of medical policies and industry,the gradual iteration of medical technology and clinical therapy,more pharmaceutical companies will pay more and more attention to the field of neurology,and the marketing of “Butylphthalide” drugs of Shiyao Group The strategy research can not only provide better clinical solutions for patients' rationalized medication,but also enable Shiyao Group's styrene-benzoquinone products to better grow their products in the industrial policy and medical market development today.First of all,this article briefly introduces the birth and growth of Shiyao Group and butylphthalide drugs,the current situation of the current scale and marketing status and the existing problems.then according to the marketing macro environment and micro environment of Shiyao Group,and The SWOT analysis was used to match the advantages and disadvantages of the Pharmacy Group's butylphthalide products in marketing competition with the external advantages and disadvantages.Finally,this paper conducted STP analysis on the Pharmacy Group's styrene-benzoquinone products,and based on the 4P theory of marketing.Benzene products have developed marketing strategies.The results show that: The medicinal butylphthalide product has great market potential in the neurology market.It should adjust the original marketing strategy and gradually increase the intensity and level of academic promotion to achieve professional differentiation.The macro environment of marketing,the difference in people's demand for medical care,the gradual increase of national medical investment and the increasingly perfect medical policy are conducive to the stable development of styrene-benzoate products of Shiyao Group.Under the micro-environment,butylphthalide as a national one The leading position of the new drug in the neurology of the industry and the channel construction and enterprise investment of the Pharmacy Group's styrene-benzoate products have also promoted the marketing of styrene-benzoquinone products.The Pharmacy Group's styrene-phthalide group should rely on the company.The brand influence and technology leadership,using existing terminals and marketing personnel,continue to strengthen the development of drugs,increase the continuity of drug indications and the stability of patents.To create a specialization of drug brand and marketing level,and to enhance the core competitiveness of its products.Dendrobium Dendrobes Group selects target markets for different regions,medical terminals,and doctors' prescription habits,and introduces injections and capsules.The combination of the two dosage forms meets the needs of different patients,and at the same time combines the products with academic services,while continuously extending the indications of the drugs to fully meet the needs of the target market groups.Therefore,Shiyao Group's styrene-benzoquinone products began with the 4P marketing concept,establishing brand-oriented professionalization and marketing team-oriented marketing orientation,adding more professional personnel selection,incentives,and rising channels,and building a three-in-one three-dimensional academic promotion platform.Actively solve the problems arising from the implementation,do a good job in the marketing budget and use of the marketing funds,and build a star product in the field of neurology in the nationwide field,so that the Shiyao Group will stay ahead in the industry and guarantee the leadingposition of technology.