| Under the macro environmental background of the rapid increasing uncertainty factors in the global economic environment and China enters into a new era,enterprises’ domestic and international business management activities will face a complex external environment.Only by taking measures to enhance enterprise stakeholders’ identity on enterprise products and services,and strengthen enterprises’ social identity,can enterprises stabilize market share and realize sustainable development.In addition,in face of information and knowledge fragmentation brought by the information age,people’s enterprises cognition is increasingly vague,and enterprises’ social identity is facing the identity deconstruction.It is urgent for enterprises to reshape their own social identity and clarify the identity and image of enterprises.In this context,as a reflection of the macro environment,institutional logics is closely related to corporate legitimacy,so it can be used as a antecedent variable affecting enterprises’ social identity,and play a role in shaping and even reshaping enterprises’ social identity.In the process of combing the development of institutional logics,this study finds that the Institutional Logics Theory originated from the Sociological Institutionalism.Under the guidance of the “cultural effect” and “structural effect”,it has been developed into a new institutional theory by the school of institutional logics,and gradually formed the institutional logics classification with the country,market,company,community,religion and family as the core.Therefore,this study gives the institutional logics in line with the Chinese context,including cultural content of the socialist market logics with Chinese characteristics,the government logics and the social logics.On this basis,through integrating institutional logics’ micro-foundation integration model and management science theoretical content,on the one hand,this study believes that the culture context embodied in institutional logics which embedded in organization will become an important information resource,and institutional logics theory on availability,accessibility,and activation of cultural knowledge activation has theoretical interaction with enterprise information resource allocation.On the other hand,from the cognitive schema perspective,this study constructs the organizational intentionality four square diagram by integrating the relationship among organizational learning ability,environmental dynamics,organization cognitive schema and strategic orientation,and achieves the effective connection between organizational intentionality at management level and schema theory at psychological level,bounded intentionality in institutional logics.Combined with the theoretical expansion of the above two aspects in management science and the research paradigm of macro-micro cross level model of institutional logics,this study gives the influence mechanism of the multiple institutional logics on enterprises social identity.On the basis of systematically expounding the influence mechanism of multiple institutional logics on enterprises social identity,thought constructing the multiple system logics scale,enterprises social identity scale,managerial attention scale,enterprise information configuration ability scale,organizational intentionality scale(including organizational learning capacity scale and environmental dynamics scale)and social interaction scale,this study uses Mplus 7.4,build latent structural equation to make an empirical study on the impact mechanism.The research finds that there are two ways to influence the enterprises social identity: one is the direct effect of the multiple institutional logics on the enterprises social identity,which will be regulated by the para-social interaction;the other is that the managerial attention will play an mediating effect between the institutional logics and the enterprises social identity,and will be influenced by the enterprise’s information configuration ability and the level of social interpersonal interaction,organizational intentionality will regulate the regulatory effect of enterprise information configuration ability.Finally,according to the empirical research results,combined with the cases of Lenovo,Huawei and P&G which are discussed in order to promote the practical application of institutional logics,this paper gives some suggestions on how to shape social identity of enterprises from the perspective of institutional logics. |
