Research On Profit Model Of Mobile Short Video Platform

With the upgrading of mobile devices and the Internet technology,in the past two years,the mobile short video platform had rapidly developed.After nearly 10 years,KWAI has 300 million daily active users,with head position.In the rapidly changing market of the Internet industry,it is the long-term goal of short video platforms to firmly grasp the user base,carry out effective business transformation,continuously optimize and upgrade the profit model,and thus form a sustained and steady development.Mobile short video industry is the emerging industry,which its business model in the view of the management research is not mature.On the basis of the related research both at home and abroad,management related theory as theoretical framework,this study selected KWAI as a case,using PEST,SWOT,Oswald business canvas to analysis the rationality and shortage of the profit model.Then layout optimization suggestions from operation,cost,income and strategic.On the whole,to build a coherent and effective commercial mode,forming the operation mode of the intelligent operations supplemented,artificial operation.Specifically,in terms of content operation,grasp the current trend,with the help of different nodes and the opportunity to develop distinctive activities.At the same time strengthen internal incubation,go social,electric dual development way,ramming profit basis.Optimize the structure of revenue,explore the diversity of business transformation,improve the system of internal compliance monitoring,strengthening the cost control.Keep up with the market leader,to grasp the industry transformation of Internet node,create path optimization requirements,explore new possibilities online entity industry integration.By studying the profit model of KWAI and summarizing the advantages and disadvantages in the development process,it is not only conducive to the scientific and orderly economic management behavior of the enterprise itself,but also provides reference value for the optimization of profit model in the mobile short video industry and the Internet industry.