| Short videos and live streaming have long been popular,and the time for live streaming has come.Since 2016,various types of live broadcasting platforms have emerged one after another.Subsequently,the number of live broadcasting keeps growing rapidly every year,and the user groups that use and watch live broadcasting gradually spread to all levels of society.In recent years,the emergence of "live broadcasting +" mode has provided broader development space for live broadcasting.With the advent of 5G technology,the future live broadcasting forms are becoming more and more diversified.However,the recent outbreak of covid-19 has exposed more groups and users to the concept of network live broadcasting.Live broadcasting + education,live broadcasting + medical treatment,live broadcasting + government affairs and other different forms of live broadcasting have enabled people locked at home to engage in entertainment,study,work and other activities at any time through live broadcasting.Network broadcast has gradually penetrated into every corner of the society,and the business model of this emerging industry has gradually attracted more and more people's attention.This article takes the Huya live broadcast platform as the research object,and uses case analysis method and comparative analysis method to make an in-depth study on its profit model.The profit model of the Huya live broadcast platform is mainly the "reward" model and advertising promotion,combined with the combined game transport and entry into overseas markets and other models to jointly create profits.Compared with the profit model of Douyu Live,there are three obvious differences in the profit model of Huya Live Platform: there is no social platform like "Fish Bar";there is no independent game section;the strategy of Douyu is the head anchor strategy,Huya is a waist anchor strategy.The current problem of the Huya live streaming platform's profit model is that the profit model is too single,and the profitability needs to be improved.Finally,it pointed out that the main strategies to solve the problem of Huya live broadcast platform are: strengthen "live broadcast +",add more profit models;enrich live broadcast content,give live broadcast meaning;improve the training model,create "guild + IP" model;increase regulations Strengthen the implementation of the system and strengthen internal control;construct a platform culture and create a good barrage atmosphere;create a community platform of Huya;sink the user market. |
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