Research On Supply Chain Risk Recognition And Control Of Jointown Pharmaceutical Group Based On SCOR-Model

In recent years,due to the high requirements of Pharmaceutical Companies on the quality and efficiency of the Supply Chain,supply chain risk management has increasingly become a vital part of the Pharmaceutical Companies' supply chain management system.However,the frequent occurrence of various supply chain risk events has exposed various problems faced by the whole Pharmaceutical Industry in supply chain management.This paper uses the SCOR model,BP Neural Network Method,Questionnaire Method,Case Induction Method to study the multiple risks in supply chain management which the Jointown Pharmaceutical Group(J.P.G)faced to Analyze the internal and external environment and the problems existing in the supply chain operation of J.P.G use the SCOR model to identify the risk factors of the J.P.G supply chain,establish a Supply Chain Risk Indicator Framework System,and proposed corresponding control measures for important supply chain risk points.The content includes seven parts: The first part analyzes the background and research significance of the thesis.The first part perused various domestic and foreign literature and classified into 5 sections,the meaning,and formation mechanism of the supply chain,the meaning and classification of supply chain risk,the identification and control of supply chain risk,and the evaluation of supply chain risk factors Methods and models and supply chain operation reference model(SCOR)research.The second part is an overview of supply chain risk theory and SCOR-model.To provide a theoretical basis and support for empirical research,the third part analyzes the external environment,industry environment and the internal environment of the company by using the PEST analysis method and Core Competitiveness Model.The fourth part analyzes the current status,structure,new direction of supply chain and problems in supply chain risk management of J.P.G.The fifth part uses the SCOR-model to identify the main types of risks and risk factors in the supply chain risks in J.P.G from the planning,procurement,distribution,return,research and development and external risks aspects and analyze the reliability and validity of 180 questionnaires,as well as BP neural network statistics and predictions.Finally,28 key risk index factors were determined.The sixth part uses the relevant data of the questionnaire to construct the supply chain risk indicators framework system of J.P.G.In the seventh part,it proposes control measures for the important supply chain risk points of the J.P.G.This article draws the following unique conclusions: First,there are 9 major supply chain risks that exist in J.P.G that restrict the development of its supply chain.Secondly,this paper based on the SCOR-model to analyzes six major risks of the supply chain risk management in J.P.G and identify 28 key risk index factors.Use the BP neural network method to predict accurately,and uses related theories of the supply chain management and tools to control the 28 key risk index factors.Thirdly,in order to promote the healthy development of the supply chain management in J.P.G,this article puts forward nine major measures to prevent risk and construct related measures of J.P.G supply chain management.