Research On The Development Of Bank-Insurance Cooperation From The Perspective Of Game Theory

The merger of the China Banking Regulatory Commission and the China Insurance Regulatory Commission has enabled China to open a new era of financial supervision,and the development of bank insurance cooperation and banking insurance has once again become a hot topic.Therefore,this paper combines the development status of domestic bank insurance cooperation relationship,analyzes the factors affecting bank insurance cooperation relationship by using game theory,and analyzes the case of Metropolitan Insurance Company.Finally,it puts forward relevant policy recommendations for the development of China’s bank insurance cooperation relationship.The main conclusions are: the degree of effort of the first bank is positively related to the fee paid by the insurance company.The degree of bank effort also has an impact on the economic environment.When the economy is booming,the bank will increase its efforts;at the same time,the bank’s efforts and outlets the number is positively correlated;the degree of bank effort is negatively related to the cost of effort;the fee is inversely proportional to the bank’s effort cost.The second is to calculate a reasonable range of agency fees,and what kind of reputation mechanism will promote the bank insurance cooperation relationship to be more stable.The third is to choose a cooperation mode,try to choose a cooperation mode other than the agency sales agreement mode,which will make the cooperation more stable.Finally,the development of the Metropolitan Bank insurance cooperation relationship proposes six suggestions from the company itself and the bank cooperation.According to the actual situation of China’s bank insurance,it proposes to promote the development of bank insurance cooperation from four aspects: dynamic supervision of bank insurance cooperation,improvement of agency fees and sales incentive mechanism,establishment of reputation mechanism of bank insurance cooperation,and establishment of mechanisms for joint product development with banks policy suggestion.