Research Of The Cooperation Problem In Supply Chain Enterprises Based On The Theory Of Game

With the high-tech developing quickly, the traditional management model of enterprises can't fit the market need that the model can't response the change of market very quickly. In this case, the supply chain management model appeals in time. This model has solved the problem easily. However, the supply chain enterprises are cooperative and competitive. Enterprises not only have to guarantee itself interest, but also have to realize the best performance of supply chain, which make the decision of enterprises very complicated. So far, we don't know the supply chain management well because we had started late. The theory of supply chain management hasn't become a complete scientific system. The members of the supply chain enterprises can not trust and cooperate with each other, so the benefit of whole supply chain is not high and the thought of supply chain management can not apply of setting up cooperation fellowship. So I started my research with the cooperative relationship of the supply chain enterprises.My thesis analyses enterprises how to achieve win-win in the cooperative relationship, how to keep the long-term relationship based on the theory of game and establishing the game model. This thesis can divide to five parts.Chapter one is a introduction. It includes why I wrote this thesis, research profile at home and abroad, the primary research and the method I use in the research.Chapter two is about the basic theory of the supply chain and game. Both theory have three matters that include concept, kind, and developing history. Then it analyses the possibility of using the theory of game in the supply chain. And it proves that could work. This chapter is very important for the next chapters.Chapter three analyses the cooperation of the supply chain enterprises base on the theory of game. It is the whole point in this thesis. First of all, it analyses the cooperative relationship of the supply chain enterprises. Secondly, it establishes a normal model of the cooperation. This model includes four different result of balance. Finally, it negotiates based on analysis in the supply chain and choosing partners in order to work together in a better team. It analyses two members of the negotiating game on the use of game analysis of the negotiations, and gives the supply chain to coordinate multi-vendor members of the cooperative game.Chapter four is about strategy recommendations of the supply chain enterprises' cooperation. It analyzes the principal-agent problem in the supply chain, and how to solve the problems of countermeasures.Chapter five is the concluding words. It sums the main work of the thesis, creative point, its shortcoming, and researching directions in future.