The Research On The Competition Strategy Of HuNan Comservice JinXun Network Corporation

With the further opening up of Hunan telecommunications network maintenance outsourcing market,the access to the market become easier.So many outsourcing companies have flooded into the market,who provide the homogenized network maintenance service,which has led to low price competition.Jinxun Company,based on Changsha telecommunications network maintenance outsourcing market,faces challenge in various aspects,such as the business strategy,service quality,service price and human resource management.Based on the theory of competitive strategy,the paper analyzes JinXun company's internal and outside development environment of competition,using the PEST analysis,Porter's five-force model,SWOT and Porter's basic competition strategy,and deduct that its advantages are the initial formation of the integration comprehensive capabilities of the network maintenance,rich management experience,complete professional qualifications,more telecom operator customer resources,and rich end-user groups,etc.,and the disadvantages are the insufficient reserve of professional talents,the low quality of maintenance staff,the weak capability of developing market,the corporate operational capacity and the information management level need improve.And its external opportunities are the favorable national policies,the market protection policies,and the trend of the telecom operators' demand for diversified and comprehensive maintenance of the whole network etc.The external threats are the limited total amount of related party transactions,the decline in unit prices,and more private enterprises entering the market etc.So the paper put forward that the company's strategic goals,through the longitudinal deepening development,become a comprehensive network maintenance integrated full-service provider in the region,innovative value-added services,deepen the cooperation viscosity with the telecom operators,expand the integrated network maintenance market in the province,and define the clear market positioning is the peacekeeping market leader of Hunan telecommunications network maintenance outsourcing market.After comparing and analyzing the differentiate d competition strategy,low-cost competition strategy and centralized competition strategy of the network end-maintain,communication cable construction and maintenance,mobile network construction and maintenance,the paper suggests that the company should choose the differentiated competition strategy,by promoting the value of service and professional network maintain brand image,innovative value-added services,enhance the cooperation viscosity of operators,expand the field of network maintenance.At the same time,company should strengthen cost control,lower service price,make technical reserves,and improve the core competitiveness of the whole comprehensively integrated business.Establish on the differentiated competition strategy formulated by the development status of Jinxun Network Corporation,this paper can promote the enterprise to expand the market share and enhance the market position.Meanwhile,the company can base on this paper as to rational integration of enterprise superior resources,innovate business strategies,optimize organizational structure,improve human resource management,enhance marketing level and technological innovation capabilities.