Research On E-marketing Strategy Optimization Of Wood Heater In Baisong Electric Appliance Factory

The development of Internet technology has brought a new opportunity fo r the transformation of many traditional industries.It is also important to improve the shopping experience of the solid wood heaters of the Baisong Electric Appliance Factory.In the face of such a complex and varied network business model,the Baisong Electric Appliance Factory needs to be upgraded.How to optimize E-marketing strategies,Produce maximum economic benefits with minimal input costs,Through what channels for E-marketing,which models of solid wood heaters are more suitable for online sales,How to set prices and how to maintain old customers on the network is a topic we need to study.Based on the above background,through extensive reference to domestic and international E-marketing theories and methods,it is found that 4P,4C,4Ps + P2 C 2 S3 marketing theory occupies a large part of the research work in the E-marketing strategy,and has also achieved certain Research results.This paper combines theory and practical experience to present a based on E-security 6E E-marketing strategy,namely E-Security Strategy,E-Product Strategy,E-Pricing Strategy,E-Placing Strategy,E-Promoting Strategy,E-Customer Service Strategy.Through the analysis of the current situation of Baisong Electric Appliance Factory E-marketing,this paper analyzes the current problems of E-marketing from six aspects,as well as the analysis of the causes of the problems,combined with reference documents and practical experience,which is the scientific optimization of the marketing strategy of solid wood heaters in Baisong Electric Appliance Factory.The scheme provides important decision support,and puts forward the optimization ideas and principles.On this basis,the E-marketing strategy optimization solution for solid wood heaters in Baisong Electric Appliance Factory is given.Finally,the safeguard measures for the optimization of the E-marketing strategy of Baisong Electric Appliance Factory are proposed.The E-marketing strategy optimization implementation carried out the expected effect analysis.The results of the thesis will help solid wood heaters in Baisong Electric Appliance Factory to better carry out E-marketing work.and develop a branded development path of “XuSun” solid wood heaters in the middle and high-end routes,which will bring more Free natural traffic,Firm consumers choose solid wood heater from Baisong Electric Appliance Factory,reduce dispute rate,improve performance,shorten customer waiting time,improve customer satisfaction,open up new online sales market,and enhance the overall competitiveness of the factory.At the same time,the 6E E-marketing theory based on E-security will help other small and medium-sized enterprises to carry out E-marketing work.