Marketing Strategy Research Of Xi'an Huatai Electric Appliance Sales Co.,Ltd.

At present,along with the accelerating pace of social and economic development,science and technology changes with each passing day,the upgrading speed continuously improve products in various fields,and people's life is closely related to the field of home appliances with advances in technology are also new products constantly.In the rapid development of home appliance industry,the competition of home appliance sales market is becoming increasingly fierce,Small appliance dealers have limited funds,small scale,weak strength,and the sales performance is slow growth.At the same time,in order to deal with the challenge of strong competitors in sales policy and sales means.It must constantly improve marketing strategy,and attract consumers into the store to buy goods,and strive to improve sales performance.The main content of this article is based on Xi' an Hua Tai electric appliance company,Based on the analysis of the general situation of Huatai electrical company,the internal and external environment of the company marketing,and design the marketing strategy based on consumer satisfaction,the marketing strategy of Xi' an Huatai electric appliance company.Firstly,the paper studies the related theory of marketing at home and abroad.Secondly,the current marketing strategy of Huatai electric company,combined with questionnaire and empirical analysis,find out the shortcomings of the company in the marketing strategy,finally help it to find ideas and methods to solve the problem,and formulated specific marketing plan and concrete improvement measures.Thus improve the marketing level of Xi'an Huatai electrical company,and change the current situation of sales,pull-up its sales performance,improve its overall competitive strength,to provide a way for its long-term healthy development.Through the analysis of the problems of Huatai electrical company in marketing strategy,hope to provide a large number of small household appliances manufacturers for reference and reference,will help to change the current situation of the fierce competition in home appliance sales,promote the healthy development of domestic appliances and enterprises,and promote the healthy development of the whole appliance industry.