| Due to the increasingly strict supervision of shadow banking in China,listed companies have started to engage in the non-performing asset disposal business in the financial industry.At present,it has become an important profit model for listed companies to generate revenue by obtaining huge profits through the non-performing asset disposal business.Lead to one of the main reasons for this phenomenon is our country to the non-financial enterprise engaged in the business of bad assets disposal policy supporting and supervision does not reach the designated position,so a large number of listed companies take advantage of its platform and its financing into bad assets disposal industry compete and state-owned asset management companies,and P company is an early choice of bad assets disposal business transformation development of one of the listed companies.Therefore,it is of practical significance to study the status quo of listed companies’ non-performing asset disposal business in the capital market by taking the profit model of P company’s non-performing asset disposal business as the research object.This paper combed the bad assets disposal business,profit model,and asset management,literature,and using the value chain theory,asymmetric information theory and the theory of value creation on the basis of analyzing the theory of the listed company’s financial business profit model profit development,profitability,profit barrier,the influence of the object.Secondly,this paper introduces the general situation of moen electrical business,development of non-performing assets as well as the existing profit model,the process of development and transformation of bad assets disposal business agent were analyzed,and the profit model of five elements and the business of the transformation of the same industry,at the same time JiYi technology and Hyde shares comparing the two listed companies.Through comparison,Mr Mohn electric non-performing assets disposal business profit model is the main problems existing in the profit of a single bear market shock ability is weak,insufficient development profit object customer source and narrow profit barrier to build enough,team although specialization degree is high,but not at the same time to carry out a number of business,lead to business type is not rich;Thirdly,by analyzing the existing industrial ecological chain of non-performing asset disposal business,the optimization objective of moen electric’s profit model was determined.Besides,the optimization design was proposed from three aspects: optimizing profit objects,broadening customer sources,enriching profit points,developing and restructuring businesses,building profit barriers,and strengthening team events and development evaluation system.Finally,from the external supervision to strengthen the development of supporting measures,to the internal governance perspective adhere to the main business operation and improve the business structure to achieve diversified pricing for the optimization of design measures.The possible innovation of this paper lies in that it proposes an optimized design scheme for the profit model of the non-performing asset disposal business,which is mainly optimized from the profit point,profit barrier and profit object,which not only provides constructive Suggestions for enterprises carrying out financial business,but also has guiding significance for the whole financial industry. |
